Branding + Logo Design
Victory Cafe
Re-designing the “Victory Cafe” logo was a such a fun process. I wanted to maintain a classic look with a rustic overtone that defines it’s already strong legacy.
crafty coyote
Designing a logo for an up and coming ale house in Toronto’s bustling Annex bar scene can be a lot of fun. I wanted to play with the “crafty” elements of the logo by having fun with negative space in this (“Hey! There’s a pint glass in that coyote!”), followed with sturdy type placement and a sharp/sleek finish.
Redi Fitness
Redi Fitness is a very special program that promotes its unique fitness programs to individuals with autism. Working on this logo provided many opportunities to incorporate symbols that include a puzzle piece (a pillar within the autistic community), symbols of strength and uplifting support.